Planning my Studio Ident

Planning My Studio Ident

This is recognised as the big brother icon, we have taken our inspiration from the Big Brother reality show which watches individuals in a set u p environment by using cameras. This relates to our piece as in our trailer the boy is constantly being watch either by the mother or the father.

 

Within our trailer we are going to create our own studio ident linking towards the 'drama/thriller' genre. We have decided to call our studio ident 'POV Productions' this highlights a direct link to the audience as it involves them in the action as they feel as if they are being observed constantly due to the audience acting as a character in the story. Through the production of our studio ident we have decided to film an extreme close up shot of a bright blue eye (similar to the idea of Big Brothers logo) which is open wide for a long pause and then suddenly blinks. This correlates with the name of our studio ident as it is indicative highlighting an individual’s 'point of view.' 

Filming our studio ident

This is our original studio ident of an eye blinking, since then we have developed our ideas through using Adobe Premiere Elements editing software. While using this software, to achieve the ident we wanted we had to consider the lighting, volume, balance of the colouring and use of different edits/effects we did this by experimenting with ideas.

Experimenting with the ident:

To improve on the studio ident we used the software adobe premiere elements which is edits video recordings. To experiment ideas we dragged different effects onto our original eye which we made many copies of and editted the balance and contrasting of the colours to create a bold and stand out effect which we aspire to have as our end result, we then watched each of the very different eyes to consider which one we prefer. 

Applying the lens flare to our eye

For our studio ident we used Adobe Premiere Elements in order to edit the video recording of the moving eye to produce a more professional and realistic ident. To do this we clicked on the effects button to experiment different effects to improve our ident. We found a particular effect which would make studio ident exactly how we imagined it- this was a lens flare. To generate our lens flare we dragged it onto clip of the original eye went into edit effects and decided on the brightness. We arranged the flare centre using the step forward button, we traced the centre of the image and using the flare centre we made sure that the flare brightness stayed in the centre of the image. When the eye blinked we got rid of the flare brightness because there would be no light reaching the eye. As the eye began to reopen we increased the flare brightness to the same as it was to start with. To contrast the image we clicked on the effects button to adjust the contrast and we defined the dark areas of the eye to make the eye stand out more towards the audiences.

14/02/13
When transferring our studio ident onto our trailer, unfortunately the lens flare was no longer positioned in the centre of the eye and we were unable to alter it due to technicalities of the software we used. This was because we had to transfer the studio ident onto a different account in order for it to be present on our trailer however because it was a different account the Adobe Premier elements (software) rearranged the postioning making it very difficult to fix. So now the eye is positioned still in the centre however now on the eyelid, it is still effective and portrays the same image we were hoping for.

(Image)

                                 Lens flare for POV productions

We used a lens flare which was identical to the original one we used, which was Subtle yet effective we made sure the lens flare was in the centre of the words as we found it to appear more professional by using this position.