The focus within this trailer is the representation of horror, and how the creators have produced a tense and thrilling trailer to express the kind of film it is, this has been created by using camera shot/angles, sound, edits and mise en scene.
At the beginning of the trailer the studio ident is shown of Hammer films, showing who the film was produced by, this specific company are known to produce famous horror movies giving the audience an insight to the quality of the film from knowledge of past narratives. The font colour is red signifying blood and danger it is situated on a black background which resembles emptiness and can be seen as very powerful.
The establishing/interior shot is a long shot of a young child's bedroom, the lighting is low key which enhances its darkness and shows dark shadows leering in the background. The bedroom is empty and gives a feeling that it has been untouched due to the empty rocking chair and the iconic childrens' toys, this creates an idea of a monstrous horrific feeling which is recognised by all the childlike toys spread around the room, but with no child in sight.
An eerie sound of howling wind expresses emptiness, this is recognised to be non diegetic sound which relates to the set/environment of fog and mist usually identified as creepy and desolate. There is a fast cut to a close up of an old fashioned china doll's face which no longer appears to be in mint condition as it is cracked and dirty which suggests it has been left for a long time and considering it is a child's bedroom it is extremely odd.
After the establishing shot there is a series of cuts of toys shown in the bedroom, highlighting the fact the film is to do with children. However the toys are more dark natured as they appear more horrific than sweet in this trailer, because they begin to move independently creating the idea that something is making them do this. While moving the toys begin creating old fashioned nursery rhymes (diegetic) again outlining the narrative involves young children.
As the music continues there is a fast cut to an exteria shot of a marsh in black and white colouring, which represents an old fashioned era or sadness of the past. The large cross suggests a death has occured and should be treated with respect this is a low angle shot to emphasise the height of the cross showing its significance. However as the dolls appear frightening rather than adored suggests the cross isn't just where a person died but the reason why bad things occur. There are fast cuts glancing at important images and scenes of the film; the audience are shown a long shot of an old, overgrown, traditional mansion with broken gates, this is very stereotypical because these types of houses are used in 'scary' children's books. This image suggests that thats where the horse an cart on the marsh were headed to as they past the cross in the fog an bewildered surroundings.
Fast cuts of dolls and toys are constantly being shown bringing the audience back to the beginning of the trailer of the creepy children's toys. whilst fast cuts are being shown the gentle but eerie music speeds up in contrast with the fast change of scene, which suggests a more terrifying and intense feeling towards the audience. While using both nursery rhymes and dark phenomenon in sync it continually outlines the idea of unearthly things occurring especially to young children. As the music builds up, a long shot of a dark victorian corridor is shown, the camera then starts moving by itselfs panning forward making the audiene feel enclosed and trapped with no escape.
Half way through the trailer a voiceover of a little girl is heard in a sweet, innocent voice explaining the fear people in the village have in a rhyming poem. It grasps the audiences attention in the first sentence; "theres a shift in the air" which suggests the idea of change in this case is a disturbing and unwanting due to the type of film it is and the fact the child first said "during afternoon tea" usually seen as enjoyable suggests that because of a shift in the air it seems very strange and usual things are about to take place. "A bone trembling chill that tells us she's there" implys that people are afraid of this woman, during the poem this sentence relates to the trailer as we see a faint image of this mysterious woman at that very moment.
An aerial shot of the whole town and long shots of young girls behind glass windows signifies the "whole town is cursed" and people are hidding the children away from someone or something.
The music speeds up and has a loud ticking expressing the idea of fear that something frightening is about to happen, warning the audience. However it suddenly slows down to create a eerie feeling of enigma suggesting a more tense explosion within the trailer, towards the end. At the same time is contrasting with fast cuts of blackouts to thrilling scenes of the actor running and rushing away from the danger about to occur making it seem very dramatic.
In addition, the horror genre is continued by the famous actors' name been written on a foggy window, which relates to the setting of the film still keeping it very mysterious. Lastly, there is a point of view shot of the marsh/island showing isolation as the tide gradually comes in. This entices the audience as it adds more suspense knowing he is trapped there, emphasising his vunerability. Soon after is a fast cut back to the actor peering out of the window when something is stood right behind him which relates to the well known pharase "it's behind you", known as a classic scene to use in horror films.
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